As the situation in the fight against COVID-19 improves, all industries in China are returning to work in an orderly manner。Department store industry, with the increasingly smooth logistics transportation, large-scale wholesale markets, shopping malls have opened, and market sales have also rebounded。According to the statistics of the Ministry of Commerce, as of March 27, the return to work rate of circulation channel businesses reached 97.6%, with trading volumes up more than 50% from early February;The return rate of major supermarket chains is close to 99 percent.At 5%, sales have exceeded the level of the same period last year。With the clarity of the epidemic, the department store retail industry is ushering in its own spring after experiencing the "darkest moment"。

The epidemic has made the department store industry face challenges and changes in many segments such as product services, sales channels, and customer acquisition methods. The industry is in urgent need of a professional exhibition to comply with the new retail trend, repair and destroy the industrial chain, and strengthen trade exchanges。As the first large-scale industry trade exhibition in the domestic department store industry in the second half of 2020, the China General Merchandise Fair (hereinafter referred to as the "Department Store Fair") will be held in Shanghai New International Expo Center from July 23 to 25.It will undoubtedly take on the heavy responsibility and play an important role in the resurgent department store market。

The first hot brand manufacturers rush to the annual department store event

The epidemic has not only disrupted the normal operation of many department stores, but also reshuffled the industry, and "the strong are stronger" will become the new normal of the industry。In order to grasp the industrial opportunities in the post-epidemic era and seize the development opportunities in advance, many well-known brand manufacturers of department stores have entered the 114th Department Store Fair, looking forward to strengthening industry exchanges, improving exposure opportunities, promoting product brands, and turning "crisis" into "opportunity" to create new business opportunities through the platform and bridge functions of professional exhibitions。

It is reported that this exhibitionAttracted to includeHaixing Technology, Xi Tianlong, Hals, Shunxiang Ceramics, Qianhai Yuan Chuang, Cooking King, Left home right kitchen, Amy home, Zhang Xiaoquan Industry, Lilac Industry, good assistant, Topu Plastic industry, Huaneng Da, etc众多Well-known leading companies snapped up the space。Up to now, 90% of the exhibition space of the department store with hot sales has been booked by exhibitors, and only a few remaining booths are still under negotiation。It is not difficult to see that the epidemic not only did not break the confidence of exhibitors, but also inspired the determination and enthusiasm of enterprises to participate in the "department store"!

Professional recruitment to open up the procurement channel, the audience actively registered

In order to alleviate the economic pressure brought by the epidemic, the state has introduced a series of policy measures to promote consumption expansion and improve quality, and department store retail, as the main battlefield to effectively meet demand and effectively promote consumption, has accelerated the pace of production and work resumption。At present, the resumption rate and turnover of domestic large wholesale markets, chain supermarkets, brand convenience stores and e-commerce platforms have been generally recovered, and market sales have begun to bottom out。The support of national policies and the positive industrial atmosphere have boosted the confidence of department store retail practitioners。

In order to help more people seize the opportunity and grasp the market, the 114th department Store will increase the audience invitation。During the epidemic prevention and control period, the organizers specially opened online channels to strengthen communication with multi-regional buyers through wechat, phone, SMS and email。It is confirmed that professional buyers from 300 cities and multiple channels across the country have registered to visit the 114th Shanghai Department Store Fair, of which East China accounted for 70 percent of the audience.80%, North China accounted for 11% of the audience.20%, central China accounted for 7.53%, South China accounted for 6%.27%。

Of the buyers who confirmed their attendance,80% of the professional audience said that the procurement plan will not change in the increasingly clear situation of the pandemic。At present, the audience's purchase intention is the highest cleaning supplies, tableware, cups and POTS, cooking utensils closely followed。It can be seen that, driven by the epidemic home economy, the public's consumption is changing to pursue high quality and happiness。

Full of confidence exhibitors buyers hand in hand July trade golden period

The arrival of the epidemic will transfer the annual business growth pressure of most department stores to the second half of the year, and July will undoubtedly become the "golden period of trade" after the epidemic dissipates.。The 114th Department Store Fair, which will be held in late July, is committed to creating a platform for exhibitors to display exchanges and provide development opportunities that cannot be missed, based on years of accumulated exhibition reputation and strong resource background。Most exhibitors think，The holding of the department store will bring certain breakthroughs to the growth of the industry，They are looking forward to injecting more fresh products into the 114th department Store exhibition this year，The use of department stores will strengthen the connection with more new and existing buyers，Further enhance their own visibility，Maintain a competitive edge，Achieve sustained growth and profitability，Lay a solid foundation for the realization of the annual goal。

In addition to exhibitors, professional buyers attending the meeting are also full of confidence in the department store。The industry generally believes that the purchasing power suppressed by the epidemic is expected to be concentrated in the department store in the second half of the year。The grand scale and complete category department store will gather together the strength of the department store industry at home and abroad, which is bound to ignite the purchasing enthusiasm of buyers on the scene。To this end, many purchasing leaders are optimistic about the success of the exhibition, they reiterated that the original procurement plan will not change, hoping to strengthen supply and demand cooperation with the influence of the exhibition, look for potential business opportunities, and enjoy a unique exhibition experience while promoting the formation of more orders。

Churchill said, "Never waste a crisis.。A crisis can be a turning point for companies to stand out and outperform the market。In order to help more department stores turn "crisis" into "opportunity", overcome the industry's difficulties and win the new retail battle。The 114th China General Merchandise Fair and Smart Life Expo will rely on the huge exhibition scale of 180,000 square meters, committed to more professional, efficient and convenient services, fight side by side with more colleagues in the industry, seize the industry opportunity brought by the epidemic, and contribute to the comprehensive recovery of the department store industry。

For more official information of the exhibition, please follow the official wechat of the 114th "Department Store" (Reed Expo) or visit the official website (www.reedhuabai.com), in order to keep abreast of the latest progress of the exhibition。

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