The cup and pot industry is a necessary daily necessities, and its market size is closely related to the number of people。According to the statistics of the Cup and Pot branch of the China Daily Miscellaneous Products Industry Association, the market size of stainless steel vacuum cup in 2021 is 124.$9.1 billion, equivalent to nearly 89 billion yuan, Europe and North America are the largest consumer markets, accounting for about 25%, followed by the Chinese market, the Japanese market ranks fourth, accounting for about 15%。
Cup and pot industry market demand situation and future prospect trend forecast
Shanghai Department Store learned that cups and POTS, as daily necessities, are containers that hold liquids for people to drink。Its design is diverse and rich in materials, including but not limited to ceramics, glass, metals (such as stainless steel, aluminum), plastics and composite materials。According to the data of the National Bureau of Statistics, the total retail sales of domestic social consumer goods in 2023 is 47.1 trillion yuan, an increase of 7.With the steady recovery of the economy, the domestic market has greater development potential, and the consumer goods properties of thermos cup products are enhanced and the penetration rate is increased。
The demand of domestic and foreign thermos cup market shows a significant difference。According to Wu Zifu, international consumers are more inclined to large-capacity models when choosing thermos cups to meet the needs of daily high frequency use。They often pay more attention to the practicality and durability of the thermos cup, and the pursuit of appearance design is relatively less enthusiastic than domestic consumers。Therefore, in the international market, once a large-capacity thermos cup becomes a hot product (that is, "explosion"), its sales can often reach a very considerable number, showing that international consumers have a strong preference for such products。
In contrast, the consumption habits of the domestic market are significantly different。Domestic consumers in the choice of thermos cup, in addition to considering its practicality and durability, but also pay great attention to product design, material texture and brand and other factors。They pursue a sense of individuality and fashion, and are willing to pay a higher price for a thermos cup that suits their own aesthetic and taste。This difference in consumption habits has led to different focuses on product design, marketing strategy and brand building in the domestic and foreign thermos cup market。
Foreign thermos cup brands skillfully use a series of innovative strategies to successfully achieve cross-border breakthroughs and market upgrades of products。By introducing colorful product color design, they break the monotonous image of traditional thermos cups and meet consumers' needs for personalization and fashion sense。At the same time, these brands actively work on direct-to-consumer DTC channels, reducing intermediate links, not only improving efficiency, but also enhancing direct interaction with consumers and brand loyalty。
More importantly, foreign thermos cup brands make full use of the huge influence of popular social media platforms such as Tik Tok, and successfully shape thermos cups into a symbol of fashion trends through creative content and precision marketing。
The cup and pot industry shows a stable and challenging competitive landscape。On the international stage, the industry is dominated by well-known brands with a long history such as Tiger brand, elephant printing, etc. These enterprises with deep brand heritage and high-quality products, stable market share, its product pricing is generally above 400 yuan, highlighting its brand value and market positioning。
Shanghai Department Store will learn that China, as the largest producer of stainless steel vacuum utensils, exports in 2023 remain stable, according to the General Administration of Customs statistics, 2023 annual cumulative export of thermos cups about 21.$3.7 billion。While keeping the international competition pattern relatively stable, the domestic market is undergoing a transformation from quantity competition to quality competition and brand competition, and the future development of the industry will pay more attention to technological innovation, brand building and market segmentation。
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Source: China Research Network
